Retail in Asia


Burberry partners with Supreme on collaborative collection

British fashion house Burberry has partnered with U.S streetwear giant Supreme for a new collaborative collection, set for release later this week, in which both brands will exclusively sell separate items from the Spring capsule line via their respective distribution networks across the globe.

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Bowing this month, the Burberry X Supreme Spring 2022 collection consists of a trench coat, down puffer jacket, denim trucker jacket, rugby, hooded sweatshirt, jeans, a denim short, a t-shirt, a crusher, a 6-panel and a skateboard. The 11 pieces will be exclusively sold via Supreme’s retail network, launching 10th March globally and 12th March in Japan. The six-panel cap and crusher hat won’t be available until a later date, Supreme said in a press release.

Other pieces in the 14-piece capsule collection include a leather jacket, a leather track pant and silk pajama set. These will be available exclusively at Burberry from 10th March in the U.S., UK and Europe, and from 12th March in Asia and Australia.  

To promote the collection, Burberry and Supreme released an accompanying campaign, shot by Bolade Banjo with styling by Max Pearmain. The models featured include Irina Shayk, Khalil, Sebastian Tabe, Sage Elsesser, Blondey McCoy, Nicole Vernon and Leonard Iheagwam.

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Supreme stores carrying the collection will include London, Paris, Milan, Berlin, New York, Los Angeles, San Francisco, Tokyo, Nagoya, Osaka, and Fukuoka, while Burberry stores retailing the capsule will include London, Paris, New York, Los Angeles, Hong Kong, Shanghai, Seoul and Tokyo.