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Under Armour appoints new COO and CXO

Under Armour

Under Armour, Inc. announced that Colin Browne has been appointed Chief Operating Officer (COO) and Paul Fipps has been named Chief Experience Officer (CXO), a newly created position.

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Effective 17th February, both positions will report directly to President and Chief Executive Officer Patrik Frisk.

“Both Colin and Paul are proven leaders who have played significant roles in Under Armour’s ongoing strategic and operational transformation. As we continue work to instill greater efficiency and discipline across the brand to enable deeper connections with consumers, these leadership appointments further advance our ability to successfully execute against our long-term strategies,” said Frisk.

“As a seasoned expert and trusted leader who consistently delivers results, Colin is uniquely qualified to drive even greater strategic prioritization, productivity and accountability within Under Armour. With his laser-focus on operational excellence, I have tremendous confidence in his ability to execute against a state of continuous improvement with a keen eye on applying industry-leading best practices across our business,” Frisk continued.

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Frisk added, “Paul’s appointment as CXO, a newly created position, is an important milestone for Under Armour as it underscores our desire to unify, elevate and truly harness the power and intersection of product, brand and experience. As the chief architect for designing a seamless and holistic consumer experience and implementing a consumer-led digital strategy, he will work to ensure that our operational framework is advancing with the preferences of our increasingly sophisticated consumers.”

(Source: Under Armour)