British luxury fashion label Stella McCartney has appointed Amandine Ohayon to the role of chief executive officer, effective December 1.
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Ohayon will replace Gabriele Maggio, who is leaving the womenswear brand after four years at the helm, and will be based at the firm’s London headquarters.
A luxury fashion and beauty veteran, Ohayon joins Stella McCartney from Spanish bridalwear brand Pronovias, where she served as CEO since 2018. Before that, she spent 19 years at French beauty conglomerate L’Oreal, where she served as UK and Ireland managing director for L’Oréal’s luxury division as her most recent posting before moving to Pronovias.
She started her fashion retail career in 1998 as a New York City-based retail and event executive for LVMH-owned French luxury brand Christian Lacroix.
“[Ohayon’s] people-first leadership and brand-building skills combined with her [ability to execute] have been pivotal in the success of brands such as YSL Beauty, Armani Beauty and, more recently, Pronovias,” the Stella McCartney company said in a statement to WWD.
“In her new role at Stella McCartney, she will contribute to elevating the maison and accelerating its development based on its long-standing commitment to sustainable fashion.”
Ohayon added: “Together with Stella, we will continue to redefine the industry, championing innovation, whilst accelerating the company’s growth with a conscious approach that resonates with our values.”
Latest filings submitted to Companies House reveal that Stella McCartney revenues were up 14 percent year-on-year to GBP 32.5 million(USD 40.95 million) for the 12 months ended December 31, 2021.
Most recently, the London-based designer brought her latest fashion collection to Shanghai last month, closing out the city’s annual fashion week on October 16.