British luxury designer Stella McCartney will bring her latest collection and runway show to Shanghai, closing out the final day of Shanghai Fashion Week (SHFW).
The London-based designer will show in the Chinese city on October 16, capping off a week of both local and international design acts set to showcase at the SHFW.
Starting October 8, the nine-day fashion week will stage nearly 100 brand shows, while over 1,000 brands in total are participating in events across Shanghai as part of the event. International buyers and media are also to be expected to attend SHFW, following China’s border reopening in January.
Under the theme ‘Synergy’, SHFW Spring/Summer 2024 will open with Chinese fashion brand Icicle, alongside Donottag, a brand managed by Tony Han, and brands Haizhen Wang, and Comme Moi. Trend icon Edison Chen’s brand Clot will be launching for the first time at SHFW, with the return of veteran designer labels Private Policy, Staffonly, Judyhua, Tuyue, Hemu, Shie Lyu, Rico Lee, Xuzhi, Shushu/Tong, WMWM, Nan Knits, Oude Waag, and Yirantian.
In addition to the runway shows, SHFW will also feature a newly upgraded consumer-facing project: Fashion Carnival section, featuring Shanghai Fashion Weekend open to the general public, made-up of fashionable lifestyle activities such as eco-workshops, skateboarding classes, wearable salons, art exhibitions, live music performances, and more.
In a Shanghai Fashion Week first, the event has partnered with JOOR, a leading online ordering platform, to select ten Chinese independent designer brands through a digitally-driven mechanism, providing them with efficient and intelligent trade promotion services.
Finally, international luxury goods giant Kering Group will hold the third Kering Generation Award Ceremony, highlighting sustainable practices in the industry.
Stella McCartney’s upcoming show in Shanghai comes one year after the designer opened a new flagship store in the city’s Qiantan area. For the store’s design, McCartney teamed with Chinese artists Liu Xiao and Xu Fei to create an immersive and textured space.