Nike, Inc. has announced a slew of senior leadership changes, as the U.S. giant looks to build upon its momentum as a leading sportswear brand and strengthen its commitment to product innovation.
The Portland, Oregon-based company has appointed Heidi O’Neill, currently president, consumer and marketplace, to the role of president, consumer, product and brand, while Craig Williams, currently president, Jordan brand, will take on the role of president, geographies and marketplace.
O’Neill will lead Nike’s global product area and fully integrate its brand marketing storytelling to build deep relationships and engagement with the brand. Both global brand marketing and global sports marketing will also report to O’Neill.
Williams will lead Nike’s four geographies and marketplace across its direct and wholesale business, in addition to leading Nike’s supply chain and logistics.
Coinciding with the two appointments, Nike said Matthew Friend, EVP and chief financial officer, will expand his responsibilities to include procurement, global places and services and demand and supply management.
Sarah Mensah, vice president/GM, North America, will become president, Jordan brand, while Scott Uzzell, currently CEO, Converse, will become vice president/GM, North America, reporting to Williams. Uzzell’s successor will be named shortly. Jordan brand and Converse will report to John Donahoe, president and CEO of Nike Inc.
Andy Campion, chief operating officer, will take on a new leadership role as managing director, strategic business ventures. Michael Spillane, president, consumer creation will retire from Nike later in 2023.
“We’re driving even greater focus and integration across our business and teams through these changes, doubling down on what Nike does best: seamlessly serving athletes with compelling product,” said Donahoe.
“Our brand momentum is strong, our innovation pipeline is unmatched, and our strategy is working. What continues to be clear is that there’s so much more potential ahead of us.
“These shifts will allow us to streamline our focus across product, brand storytelling and marketplace, mining deep consumer insights to deliver breakthrough innovation and engagement, while building long-term growth and profitability,” added Donahoe.