On 4th January, luxury supercar maker McLaren Automotive announced the appointment of Paul Harris to spearhead the brand’s operations in the Asia Pacific and China regions.
Joining McLaren with immediate effect as Managing Director – APAC and China, Paul Harris assumes responsibility for the combined regional sales, marketing and operations in an increasingly important set of markets for the company.
He will manage a diverse portfolio of markets which comprise 11 countries and regions including, China, Australia, Hong Kong, Indonesia, Japan, Malaysia, New Zealand, Singapore, South Korea, Taiwan, and Thailand.
Prior to joining McLaren, Paul Harris was the regional director for Rolls-Royce Motor Cars in APAC and has spent over three and a half decades in the luxury automotive sector.
“In welcoming Paul to McLaren we have someone who has both deep regional knowledge and also someone with vast experience of the luxury automotive sector with valuable insights from both a retailer and customer perspective,” said George Biggs, Commercial Executive Director, McLaren Automotive. “It is an exciting time to be joining McLaren as we place a renewed emphasis on growing and enhancing our luxury brand around the world which means delivering outstanding products and experiences tailored for regional audiences.”
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“I am delighted to be joining McLaren and working with our experienced team and retailers, leading the marque’s already impressive drive into the increasingly important Asia Pacific and Chinese markets. This exciting and diverse region offers many new opportunities to further expand the McLaren brand and our loyal client base even further with our already impressive products and strong story around the combination of modern hand-built luxury and high technology. I cannot wait to get started,” said
Paul Harris, Managing Director – APAC and China, McLaren Automotive.