Retail in Asia


Mars Wrigley Asia names new general manager

Kalpesh Parmar has been named general manager for Mars Wrigley Asia, a leader in the treats and snacks category and a business division of Mars Incorporated.

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Mars Wrigley, which commands annual sales of around USD 45 billion, sells some of the world’s best-loved snack brands, such as M&Ms, Snickers, Kind, and Ben’s Original, as well as pet brands Pedigree, Royal Canin, and Whiskas.

Mars Wrigley has appointed Kalpesh Parmar its new general manager for Mars Wrigley Asia. Source: Mars Wrigley

Prior to his appointment, Parmar was the general manager of Mars Wrigley India. Meanwhile, Tamer Kadry succeeds Parmar as country general manager of Mars Wrigley India.

Parmar is armed with two decades of experience in the FMCG industry, working across multiple geographies in AsiaMiddle East and Africa. Before joining Mars Wrigley in 2020, Parmar worked with Unilever for over 12 years, departing his last role as chief executive officer for South Korea, Pacific Islands and Mongolia.

Parmar will oversee 20 markets in the Mars Wrigley Asia portfolio, leading the chocolate, gum and fruity confections segments across all Asia markets, as well as the pet nutrition segment in South KoreaTaiwan, and Hong Kong.

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“I am humbled to take on this role and continue my career at a company that is truly purpose-led. We have an amazing team and we make fantastic products that are loved by many across Asia. I’m excited to see what more we can do in our 20 markets – whether it’s continuing to build our billion-dollar brands like M&Ms, Snickers and Extra, growing Asia talent, or delivering on our sustainability commitments. I believe this region has tremendous potential that the Mars Wrigley Asia business can help realise, to become a future growth engine for the company,” Parmar said in a statement.