Retail in Asia


Loewe appoints new brand ambassador

Luxury house Loewe announced the appointment of Chinese actor Leo Wu (Wu Lei) as its brand ambassador on 22nd February. 

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The 22 year old actor, who also goes by his Chinese name Wu Lei, has gained prominence for his roles in Chinese box office hits and TV dramas, and owns over 40 million fans on Weibo.  Wu has previously appeared in campaigns for Michael Kors.

“Welcoming Leo Wu into the LOEWE family is thrilling in many respects. Leo masters the craft of acting in incredible ways despite being barely 22. His dedication to the art is close to our love for craft, and so is his connection with the outdoors. There is a roundness to his way of being and living that feels organic to LOEWE. It will be exciting to have his point of view on our world,” said Jonathan Anderson, Creative Director.

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Speaking of his new role, Wu said: “I’m truly honored to be the brand ambassador for LOEWE. I am very much looking forward to our upcoming projects with the brand to share the wonderful experience together.”