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Harry Styles’ Pleasing brand appoints new CEO

Genderless beauty brand Pleasing, founded by pop icon Harry Styles, announced the appointment of Shaun Kearney to be its first-ever chief executive officer.

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Joining from Goop, where he most recently served as chief design and merchandising officer, Kearney as CEO will focus on the brand’s growth, diversifying its product offering, introducing new categories and growing its community of collaborators and consumers.

He will also focus on developing “exciting, strategic and charitable partnerships to continue to expand the brand’s universe – staying true to its vision to create experiences that excite the senses, blur boundaries and reflect our world view,” according to a press release.

“We are delighted to have Shaun join the Pleasing team. His exceptional vision and extensive experience will be invaluable as we enter the next chapter of Pleasing,” said Styles. “We are excited to continue to explore ideas, categories, and characters alongside him.”

Kearney’s new role will see him work alongside Pleasing’s co-creative directors Harry Lambert and Molly Hawkins, as well as its head of marketing, Sophie Kerr-Dineen.

“I am thrilled to be joining Pleasing as we set the brand up for future scale and success,” said Kearney. “We have a unique opportunity to make a positive impact on people’s lives and expand our product offering through many different lifestyle verticals and multiple channels of business.”

Styles first launched his unisex Pleasing beauty brand in late 2021. At the time of the launch, Pleasing said its product repertoire would encompass nail polish, skincare, and “anything else we find Pleasing.”

Since its launch, Pleasing has bowed collections including Shroom Bloom, Hot Holiday, The Pollinators, and a collaboration with fashion designer, Marco Ribeiro.