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Gucci names Alessio Vannetti new chief brand officer

Italian luxury brand Gucci announced the appointment of Alessio Vannetti to the role of executive vice president, chief brand officer, effective September 4.

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Vannetti will report directly to Jean-François Palus, Gucci’s interim CEO, and replaces Susan Chokachi, executive vice president and chief brand and client officer, who departed the fashion on August 31.

In his new role, Vannetti will lead the Gucci brand and client engagement team, overseeing the Kering-owned company’s strategic brand and image direction, marketing, communications, metaverse, and client engagement efforts.

The appointment sees the communications expert return to Gucci, after serving as WW communications director from 2015 to 2019. After Guccim Vannetti spent the last three and a half years at Valentino, where he held the role of chief brand officer. He has also worked at OPrada, where he held the role of head of strategic projects and senior press office manager, and at Zegna, where he served as communication director.

“Looking ahead to the new chapter, as the vision of Sabato De Sarno is shared with the world, I am delighted to welcome Alessio Vannetti back to Gucci,” said Palus.

“His extensive experience across prominent fashion brands, combined with his deep understanding of Gucci’s legacy, makes him the right choice to steer our brand forward. Alessio will work closely with me, Sabato and everyone at Gucci
to craft the new chapter of the House, while enhancing our brand heritage, values, and
image consistency. I would like to extend my gratitude to Susan Chokachi for her
remarkable contribution to Gucci for more than two decades and wish her well in her future endeavours.”

In July, Palus, Kering Group managing director, was named president and CEO of Gucci in the interim, following the shock departure of former Gucci CEO, Marco Bizzarri.