Watchmaker Richard Mille has opened a new flagship store in Singapore, marking the luxury brand’s second retail post in the Southeast Asia nation.
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Located at 1 St. Martin Drive in the Orchard Road district, the new 700-square-metre Singapore flagship is designed as a modern and interactive space that will sell the latest timepiece collections from the Swiss watchmaker, and will allow for the sharing of know-how and passion in watchmaking with visitors.
Consisting of light and open-plan spaces, the new Richard Mille location inside boasts natural timber flooring and light walls, alongside warm earthy tones mixed with monochromatic hues, and punctuations of greenery via plants.
In addition to a retail store, the new Richard Mille outlet also boasts a restaurant, bar, and sports lounge, as well as a riad, and crafting space for visitors to experience.
Up close, the crafting space allows visitors to discover both the mechanical and know-how world of Richard Mille.
Here, a watchmaker is also on hand, to lead prearranged workshops but also to provide after-sales service. Tools and large-scale reproductions of components are provided for visitors to manipulate and gain a better understanding the technical obsession of the brand.
“Style and comfort work together to create a sentiment where hospitality reigns, visitors are invited to experience a warm and informal atmosphere,” said the Richard Mille brand, via an Instagram post, in describing the new Singapore store.
“A source of diverse experiences and emotions, this extremely convivial and interactive space encourages the sharing of know-how and passion.”
Founded in 2001 by its namesake co-founder Richard Mille and Dominique Guenat in Les Breuleux, Richard Mille today boasts stores across Asia in cities such as Hong Kong, Seoul, Taipei, Osaka, Tokyo, and Shanghai.
The new St. Martin store joins Richard Mille’s other Singapore store, located in Marina Bay Sands.