Retail in Asia


Prada opens pop-up store in Beijing, China

On 17th November 2021, Prada launched its new jewellery collection Prada Triangolo at Beijing SKP shopping mall. The Beijing pop-up store is the first of its kind for the jewellery collection.

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The pop-up store echoes the aesthetic concept of its jewellery collection. It resembles a polygonal jewellery box and is supplemented by architectural elements and golden brass veneer suspended display cabinets, allowing viewers to see the interior.

The grandfather of Miuccia Prada, Mario Prada, used the Prada triangle logo for the first time to decorate suitcases and luxury items. The logo has a simple outline and a pure and uniform shape.

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The jewellery collection comprises gold necklaces, bracelets, earrings and rings featuring the triangle logo in plain gold or set with diamonds and semi-precious stones.

The Prada Triangolo pop-up store at Beijing SKP is open until 5th December 2021.