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Marimekko accelerates growth in Asia, expands to Vietnam and Malaysia

Finnish fashion brand Marimekko has announced plans to expand its business in Asia, opening in two new markets, Vietnam and Malaysia, as part of a new partnership with Jaspal Group.

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In Vietnam, Marimekko stores will be opened in the Lotte Mall Westlake in Hanoi and in the Takashimaya mall in Ho Chi Minh City later this year.

The first Marimekko stores in Malaysia will be located in Kuala Lumpur: one in the KLCC mall at the world’s highest twin towers and another in The Exchange TRX mall.

Marimekko said that online stores will also launch in both Vietnam and Malaysia “to provide an omnichannel experience for customers,” according to a press release.

“We are delighted to launch Marimekko in Vietnam and Malaysia together with our new partner Jaspal Group,” said Natacha Defrance, Marimekko’s senior vice president of sales, region east.

“These fast-growing markets provide interesting opportunities for Marimekko’s international growth and hence support our company’s objective to scale the Marimekko business in the upcoming years. We look forward to introducing Marimekko’s joyful lifestyle concept to customers in both countries.”

Over the next four years, Marimekko said it will focus on scaling its business and growth especially in international markets. The company said Asia is the most important geographical area for its international growth, with the company noting growing demand for its brand in the region.

“We are excited to start collaborating with Marimekko. We see a growing interest in Asia towards the Finnish design house renowned for its bold prints and colors, so now is a good time to make Marimekko available to local consumers and tourists alike in Vietnam and Malaysia. We look forward to start building the Marimekko growth story with the first shops and online stores in 2023,” said Yosathep Singhsachathet, Jaspal Group deputy CEO.

Jaspal Group is a owner and distributor of lifestyle brands and has a presence in four countries in Asia, operating both its own lifestyle brands, as well as representing global brands like Diesel, Melissa and Asics.

In June, Marimekko announced its plans to expand its store network to Singapore, where the first Singapore store will open in September. Currently, there is a total of 80 Marimekko stores and shop-in-shops in the Asia-Pacific region.