Retail in Asia


Feather & Bone launches its own charity

This November, Hong Kong’s butcher and restaurateur, Feather & Bone, launched its officially registered charity, FAB Foundation.

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Taking its long-term mission of supporting local communities in need to a whole new level, Feather & Bone expands its partnerships with well-established local charities, raising money in its restaurants and beyond through various campaigns and charitable initiatives, ensuring that all funds directly benefit the most vulnerable ones in Hong Kong community.

“We founded FAB Foundation, as it is our passion to give back. During the peak of the Covid-19 pandemic in 2020, we saw a real need for help and started partnering with several well-established Hong Kong charities. We have raised money, donated food and goods, provided volunteers and built awareness and empathy for social problems all whilst promoting inclusion and a strong sense of community through our diverse marketing channels. As our charitable campaigns grew, we decided to set up our very own foundation to ensure we make the most impact by using the best and most relevant resources,” said Kim Plaggenburg, Head of Marketing at Feather & Bone.

FAB’s strong connections in the food industry give them access to wholesale and bulk goods, high-quality equipment and premium food supplies, which enables the pioneering butcher to maximise its efficacy. By acting as a bridge between these two sectors, the foundation can directly support local charities and create a direct pathway for Hongkongers to make donations that fully benefit the ones in need.

As an ongoing support, HK$5 of every monthly special sold along with all money raised from the in-store donation boxes will go into the fund. For the month of December, HK$5 from every Christmas menu ordered and all Christmas card sales will also go into FAB Foundation’s fund to benefit their long-term charity partner, ImpactHK to help them helping and reintegrate homeless people.

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Moving forward, fundraising events and more exceptional awareness campaigns will be organised.

“We are very excited to see how FAB Foundation will grow to best support those in need, raising even more funds and becoming a well-known foundation in Hong Kong,” said Kim Plaggenburg.