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Dolce & Gabbana opens standalone boutique at Shanghai Pudong Airport

Luxury house Dolce & Gabbana has opened a standalone boutique at Shanghai Pudong Airport Terminal 2. It was opened in partnership with luxury consultancy 2.0 & Partners.

The 166-square-metre boutique offers the brand’s Spring/Summer 2024 menswear and womenswear lines alongside accessories, which is a key focus of the store.

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It is dressed in an elegant monochromatic colour palette with metallic silver accents, reflecting the modern Italian aesthetic of the fashion house.

The 166sq m Dolce & Gabbana boutique offers the Italian fashion house’s menswear, womenswear, footwear and accessories lines. Source: Dolce & Gabbana

The directly-operated store features a layout that is designed with the travelling shopper in mind. The collections are displayed in a gallery format to be easily discoverable and shoppable.

Commenting on the opening, 2.0 & Partners senior executive Marco Passoni said: “Bringing a store like this to life is always a long process for all partners involved, but the end result is an outstanding location and retail experience for travellers in one of China’s key airports.

Source: Dolce & Gabbana

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“This new store is a real statement from Dolce & Gabbana, bringing the brand experience to life , through its immense storytelling ability and capacity to leverage its impressive heritage,” Passoni said.

“Spaces such as this underline why Dolce & Gabbana is a leader in delivering luxury branded experiences in a global market.”