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Chanel targets central mainland China with Zhengzhou store opening

French luxury maison Chanel has opened its first store in China’s Zhengzhou, the provincial capital of Henan.

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Located inside David Plaza, a high-end luxury mall, the new Chanel Zhengzhou store spans 9,050 square feet and was designed by the Parisian brand’s long-standing collaborator, architect Peter Marino.

Inside the ground-floor location, customers will find ready-to-wear, handbags, shoes, costume jewelry and eyewear, along with a selection of watches and fine jewelry pieces from the Coco Crush, Camélia and Comète collections.

The new location sees Chanel expand into the central region of mainland China, taking its total store count on the mainland to 18.

The luxury brand currently operates stores in mega cities Beijing, Shanghai, Shenzhen and Guangzhou, as well as major regional hubs like Chengdu, Nanjing, Shenyang, Dalian, Xi’an, Hangzhou and Harbin. Looking ahead, Chanel is looking to open two more stores in Chengdu, and one more in Nanjing next year, according to WWD.

In September this year, Chanel announced an increase in prices across six of its markets in the Asia-Pacific region, including China, as the Parisian company looks to make up for a slowdown in demand for luxury goods worldwide.

A company spokesperson said Chanel raised its prices in mainland China, Taiwan, Thailand, Malaysia, Australia, and Japan, last month, citing fluctuations in exchange rates. Overall, prices in September rose between 6 percent and 8 percent.

A classic medium-sized flap bag currently costs CNY 80,500 in China (USD 11,030), while it sells for EUR 9,700 in France (USD 10,230).