Luxury travel retailer DFS Group has partnered with vintage Champagne house Dom Pérignon on its first experiential pop-up store at T Galleria by DFS, Macau, City of Dreams.
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From 1st to 28th December, the pop-up store invites visitors to experience The Queendom, a multi-sensorial, creative collaboration between Dom Pérignon and Lady Gaga. It features two limited-edition Dom Pérignon x Lady Gaga 2021 bottles and a limited-edition sculpture designed by Lady Gaga, as well as exquisite vintages that the house is known for.
Upon stepping into the black and magenta space, customers are greeted by an art gallery showcasing key campaign visuals of the limited-edition bottles. As they venture further, they will discover one of only 110 limited-edition sculptures, numbered and signed by Lady Gaga. Hand-painted in metallic chrome, each piece enfolds a jeroboam of Dom Pérignon Rosé Vintage 2005.
Finally, a wall of Dom Pérignon x Lady Gaga Limited-Edition Rosé Vintage 2006 and Dom Pérignon x Lady Gaga Limited-Edition Vintage 2010 bottles enthrals the visitors before they enter the main attraction, an antechamber designed as a mirror box where the play of infinite reflections offers customers a series of photo opportunities. In the centre of the room, a bottle of the 2006 rosé commands attention, while an original soundtrack and modulating blue and red lighting effects combine to round out the fully immersive experience.
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“We are delighted to partner with Dom Pérignon as the only travel retailer to bring the Dom Pérignon x Lady Gaga limited-edition vintages and sculpture to our T Galleria by DFS, Macau, City of Dreams store. We look forward to welcoming our customers to experience this truly exhilarating collaboration,” said David Chan, Vice President Merchandising and Planning Spirits, Wines, Tobacco, Food and Gifts, DFS Group.