Singaporean accessory label Charles & Keith has opened its first duplex flagship store in Seoul’s Gangnam district, its largest outpost in South Korea.
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Spanning 330 square metres across two storeys, Charles & Keith’s new store embodies its understated flair, offering an extensive collection of its footwear, bags, and accessories.
The flagship features, for the first time in South Korea, Charles & Keith’s in-house personalisation service, ‘Made for Me,’ which allows customers to engrave their names on their accessories of choice. Two city-exclusive icons inspired by Seoul have also been made available for the service.
Also showcased in the store are sculptural pieces by South Korean artist Jeesun Park, titled The Touchable Flow, characterised by fluid, organic curves finished with a combination of gloss and matte plaster, brushed stainless steel, and polished aluminum, blending seamlessly with the store’s minimalist interior.
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Known for its take on affordable luxury, Charles & Keith’s pricing sits in the mid-range, growing in popularity over the last decade and a half since its founding in 2006. Today the brand boasts nearly 700 stores around the world, including in key fashion cities such as Tokyo, Seoul, Shanghai, and Dubai.