Retail in Asia


Isabel Marant opens head-turning new store in Tokyo

Parisian fashion label Isabel Marant has debuted a new boutique in Tokyo’s prime Aoyama district, collaborating with Japanese artist Yutaka Sone to deliver a striking location called ‘Yellow House’.

Taking up two floors of over 2,000 square feet in a contemporary building, the new store carries Isabel Marant’s full range of womenswear, menswear and accessories, as well as the Isabel Marant Etoile diffusion line.

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The brand opened its first standalone store in Japan in 2012, housed on the ground level of a renovated building in Tokyo’s Omotesando area.

Source: Shutterstock

Established in 1994 by French designer Isabel Marant, the eponymous ready-to-wear label rose to prominence in the early 2000s. It soon began its international expansion in 2012, opening new Asia stores in Hong Kong, Seoul, and Tokyo, and by 2016, 80 percent of the brand’s sales were produced outside of France.

In 2015 Isabel Marant partnered with Imaginex Group to advance its presence in the Greater China region.

SEE ALSO: Louis Vuitton rolls out pop-up bookstores in Shanghai, coinciding with LVMH chief’s China tour

WWD reported in 2022 that the brand’s majority stakeholder, Montefiore Investment, was considering exiting its investment in Isabel Marant, though no further updates have been announced since.