The German watch manufacturer brand A. Lange & Söhne opens a new store in Hong Kong in Harbour City. A. Lange & Söhne has been present in Hong Kong since 1997. By building its third shop in Hong Kong, the German luxury label reinforces its links with the city.
“With our third boutique in Hong Kong, which is the second at Kowloon, we are not only further increasing our commitment to the continuously growing number of watch connoisseurs who take a keen interest in A. Lange & Söhne”, said Wilhelm Schmid, Lange CEO. “We are also delighted to offer an elaborately designed setting that reflects the soul of our manufactory and allows you to immerse yourself in the art of Saxon fine watchmaking,” added Schmid.
“With our new location we contribute to the diversity of Harbour City in particular by creating unparalleled shopping experiences in the luxury segment,” Gaetan Guillosson, Managing Director of Asia Pacific added. “In our new boutique you can clearly feel the interplay of the elements of tradition, craftsmanship and performance that have made A. Lange & Söhne timepieces internationally acclaimed.”
Visitors are greeted by a setting that embodies the same attention to perfection that defines every A. Lange & Söhne clock upon entering the 58-square-metre sales space, which is located on the second level of the Ocean Terminal. Many intriguing details, such as the metal pilaster strips on the wall furnishings, demonstrate the brand’s devotion to elegance and craftsmanship. The different spaces are clearly divided by partition walls and sliding doors in trademark mild grey colours.
The Experience Library, which allows visitors to immerse themselves in the history of A. Lange & Söhne, is a particular attraction in the new store. The genuine exhibit objects were chosen with care to highlight the history and distinctive horological competence.