Plant-based chicken brand Haofood, announced on 11th May a new partnership with Chinese convenience store Lawson bringing Haofood’s all-new satay nugget on a stick at 2,300 Lawson stores in China.
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“I am thrilled to be partnering with Lawson and look forward to bringing a different experience to our customers with our new satay nugget on a stick. At Haofood, our goal is to make plant-based chicken products accessible to people. We set our focus on China, the world’s most populous country for a start, as we believe that there can be a significant impact on carbon footprint reduction as customers here turn towards alternative meat products,” shared Astrid Prajogo, Founder & CEO of Haofood.
The collaboration comes at a time where China’s millennials are embracing and adopting flexitarian, vegetarian and vegan diets in record numbers as they increasingly become aware of the environmental impact and health concerns brought about by meat consumption. An IPSOS study published in 2020 indicated that 95 percent of consumers in China have heard of plant-based meat products, with 61 percent of the opinion that consumption of plant-based meat products will be beneficial to their health, and 41 percent of the opinion that it reduces carbon footprint. At the same time, stresses from modern everyday life, including being in fast-paced work environments, have contributed to an uptake in convenient ready-to-eat products among younger consumers globally.
Through this newly established partnership, Haofood will leverage Lawson’s 25-years of market experience to accelerate its retail strategy and product availability in China, bringing sustainable, and healthy plant-based chicken to consumers.
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The new satay nugget on a stick is now available at 2,300 Lawson stores in Shanghai, Zhejiang and Jiangsu provinces.