Retail in Asia


Filippa K launches flagship store on Tmall China

As a continuation of its international expansion strategy, Swedish fashion brand Filippa K has launched on Alibaba Group’s Tmall to enter the Chinese market.

SEE ALSO: Tmall Hong Kong is reportedly to be shuttered by Alibaba

Rikard Frost, CEO of Filippa K, commented on the Tmall launch saying: “Scandinavian customers have loved Filippa K for many years, so I’m very excited to have introduced the brand to China this year. The house has a unique position within high-end fashion, offering a distinctly Scandinavian design perspective that’s rooted in sustainability. I hope the Chinese audience will appreciate this approach as much as we do.”

Source: Filippa K

Its flagship store on Tmall launchesthe Autumn/Winter 2022 collection, alongside its core collections for men, women, activewear and loungewear. In addition, Liisa Kessler’s first collection for Filippa K will be available from November, for the Spring/Summer 2023 pre-collection.

SEE ALSO: Unexpected rebound in Alibaba’s profits, beats gloomy forecasts

The Alibaba Group’s head of fashion and luxury for the UK, US and Northern Europe, Mei Chen, said: “The Chinese market offers great potential for Scandinavian fashion brands, where there is a strong demand for timeless Scandinavian design and quality goods with a sustainability profile, qualities which Filippa K embodies. Connecting brands like Filippa K with over 1 billion consumers, Tmall continues to support businesses in their international growth strategy.”