As a continuation of its international expansion strategy, Swedish fashion brand Filippa K has launched on Alibaba Group’s Tmall to enter the Chinese market.
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Rikard Frost, CEO of Filippa K, commented on the Tmall launch saying: “Scandinavian customers have loved Filippa K for many years, so I’m very excited to have introduced the brand to China this year. The house has a unique position within high-end fashion, offering a distinctly Scandinavian design perspective that’s rooted in sustainability. I hope the Chinese audience will appreciate this approach as much as we do.”
Its flagship store on Tmall launchesthe Autumn/Winter 2022 collection, alongside its core collections for men, women, activewear and loungewear. In addition, Liisa Kessler’s first collection for Filippa K will be available from November, for the Spring/Summer 2023 pre-collection.
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The Alibaba Group’s head of fashion and luxury for the UK, US and Northern Europe, Mei Chen, said: “The Chinese market offers great potential for Scandinavian fashion brands, where there is a strong demand for timeless Scandinavian design and quality goods with a sustainability profile, qualities which Filippa K embodies. Connecting brands like Filippa K with over 1 billion consumers, Tmall continues to support businesses in their international growth strategy.”