IKEA and Alibaba announce the opening of the IKEA virtual store on the Alibaba e-commerce platform Tmall.…
McDonald’s partners with Alexander Wang for lunch bags
McDonald’s teamed up with fashion designer Alexander Wang to launch the ultimate lunch bag for its Tmall Super Brand Day sales event in December 2019: a limited-edition black, rattan picnic basket.…
Kenzo launched flagship store on Tmall Luxury Pavilion
Luxury fashion house Kenzo, best known for its signature tiger embroidery, launched a flagship store on Tmall Luxury Pavilion. This marks the brand’s first partnership in China with an e-commerce pro…
Alibaba partners with Manchester United
Manchester United, one of the most popular and successful sports teams in the world, announced a new partnership with Alibaba Group that will bring exclusive rights to club content in China to Alibaba…
Alibaba 11.11 Update: Full-day GMV hits RMB268.4 billion
With the final countdown, the total GMV for Alibaba’s 2019 11.11 Global Shopping Festival was RMB268.4 billion (USD38.4 billion).…
Alibaba Group kicks off 2019 11.11 Global Shopping Festival
Alibaba Group Holding Limited kicked off its 2019 11.11 Global Shopping Festival, taking the annual celebration into its second decade with a focus on “new consumption,” “new business” and actively co…
Starbucks collaborates with Alibaba to launch Tmall Genie
Starbucks is taking another step toward evolving the digital customer experience for customers in China by launching voice ordering and delivery capabilities within Alibaba’s smart speaker, Tmall Geni…
Michael Kors launches its digital flagship on Tmall
Michael Kors, the namesake brand established by the world-renowned, award-winning designer of luxury accessories and ready-to-wear, announced that it will open its digital flagship store on Tmall.…
TMALL continues to partner with New York Fashion Week
Alibaba Group’s B2C e-commerce platform Tmall announced it would continue its partnership with New York Fashion Week: The Shows.…
Michael Kors launches digital flagship on Tmall Luxury Pavilion
Michael Kors announced that it will open its digital flagship store on Tmall, which will be featured on Tmall Luxury Pavilion, Alibaba Group’s dedicated platform for luxury and premium brands.…