Mecca Brands is taking its first steps into the Chinese market via a partnership with Alibaba’s Tmall Global.…
Victoria Beckham Beauty to launch on Tmall
Victoria Beckham Beauty announced that it is launching a flagship store on Alibaba’s Tmall Global platform, China’s biggest cross-border e-commerce platform.…
EXCLUSIVE INTERVIEW with Tmall VP, Liu Bo
Retail in Asia had the pleasure to interview Liu Bo, Alibaba Group Vice President and General Manager of Tmall and Taobao Marketing and Operations.…
Tmall gets ready for 6.18 Shopping Festival
Tmall has kicked off its 6.18 Mid-Year Shopping Festival to stimulate China’s consumption engine and help global brands capture new post-Covid consumer behaviors and trends.…
Sephora China launches flagship store on Tmall
Sephora joins hands with leading cross-border e-commerce platform Tmall Global to launch the Sephora Tmall Global Flagship Store.…
FRAME launches with Tmall
FRAME, the Los Angeles lifestyle brand, announced launch with China’s leading B2C e-commerce platform Tmall.…
ARKET to launch on Tmall
Nordic lifestyle brand ARKET will open a digital flagship store on Alibaba Group’s B2C e-commerce platform Tmall in August 2020.…
IKEA opens virtual store on Tmall
IKEA and Alibaba announce the opening of the IKEA virtual store on the Alibaba e-commerce platform Tmall.…
McDonald’s partners with Alexander Wang for lunch bags
McDonald’s teamed up with fashion designer Alexander Wang to launch the ultimate lunch bag for its Tmall Super Brand Day sales event in December 2019: a limited-edition black, rattan picnic basket.…
Kenzo launched flagship store on Tmall Luxury Pavilion
Luxury fashion house Kenzo, best known for its signature tiger embroidery, launched a flagship store on Tmall Luxury Pavilion. This marks the brand’s first partnership in China with an e-commerce pro…