Courrèges has opened an e-commerce store on Alibaba Group’s business-to-consumer marketplace Tmall, part of its international push to attract digitally native Gen Z fashionistas to the brand. SEE ALSO…
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How to sell fragrance online in China, the world’s largest e-commerce market
Puig’s pilot in China late last year showed that simply displaying a visual depiction of an aroma boosted gross merchandise volume by almost 5 percent consistently.…
The China connection: Alibaba teams up with Watches and Wonders, taking trade show digital
Fondation de la Haute Horlogerie, the Watches and Wonders organiser, collaborated with China’s largest e-commerce platform, Alibaba Group, to reach Chinese consumers digitally. …
Beauty brand E.l.f to exit China
U.S. beauty brand E.l.f Beauty has announced its exit from the China market, according to a local fashion media report.…
A Cheatsheet: Everything you need to know about the 11.11 Festival
Two of the world’s biggest sales events – Black Friday and Cyber Monday – usually pale in comparison to Singles Day. Known as ‘Double 11’, the festival celebrates singlehood, an […]…
What will be the key focus of 11.11 this year?
Alibaba’s 11.11 Global Shopping Festival 2022 kicked off the first check-out period at 8pm Beijing time on October 31. According to the Chinese e-commerce giant,building brand loyalty is a key focus t…
Hungary’s Nanushka launches on Alibaba’s Tmall, opens Shanghai store
Nanushka, the Budapest-based fashion house, has recently launched on Alibaba Group’s business-to-consumer marketplace Tmall and opened a store in Shanghai.…
Filippa K launches flagship store on Tmall China
As a continuation of its international expansion strategy, Swedish fashion brand Filippa K has launched on Alibaba Group’s Tmall to enter the Chinese market.…
60 million fans welcomed Li Jiaqi’s first livestream in 3 months
On September 20, Li Jiaqi hosted his first live broadcast on Taobao Live after three inactive months. The livestream had over 150,000 views in just 10 minutes, climbing to 22 million views after one h…
Is technology the key to retail success?
As we emerge from the pandemic, businesses of all shapes and sizes and in every sector are reimagining their operations. More than most, retailers are having to consider how best […]…