Retail in Asia

In Markets

Fendi opens new Seoul, Tokyo flagships

Fendi has opened two new flagship stores in Asia; one in Japan and the other in South Korea.

SEE ALSO: Fendi opens pop-up space at Changbaishan International Resort

Dubbed ‘Palazzo Fendi Omotesando’, the new Japanese store is located in Tokyo’s Omotesando district, and embraces the Fendi universe, where the full women’s and men’s collections are showcased “in a grandeur that brings Rome to Tokyo,” according to the luxury brand.

The store was designed by Fendi’s architecture department and spans more than 9,230 square feet over three floors. The store carries Fendi Casa and the brand’s home decor and lifestyle accessories collection and special design pieces by Arno Declercq and Roberto Sironi, in addition to men’s and women’s collections, furs, leather goods and accessories.

Likewise, Fendi opened its first flagship boutique in Seoul, South Korea on Friday . Dubbed ‘Palazzo Fendi Seoul’, the boutique is located in Cheongdam-dong and spans over 750 square metres with a façade echoing Fendi’s headquarters in Rome.

The first Seoul store for the brand boasts a 52 feet high facade made up of stainless steel and central glass windows. It also houses LED arches, a Fendi signature riffing on the company’s headquarters in Rome’s Palazzo della Civiltà Italiana.

Spanning four floors, each level is designed with different marble, corresponding to the metal cuts on the facade, ranging from the Arabescato Vagli, to the Patagonia Black and White, or the Blue Roma with its light green and camel shades and the powerful Crystal Blue marble.

The marble is contrasted against rough cement columns and beams, champagne metal and steel, while handmade plaster is inspired by the stripes of the ‘Pequin’ motif.

Design pieces include display tables in custom-made bronze and bronzed glass by Roberto Sironi and Mirror artworks by New York-based artist Fernando Mastrangelo.

According to Euromonitor, luxury retail value sales in South Korea, which excludes duty-free shopping and the resale market, are projected to grow 8 percent year-on-year to KRW 19.4 trillion, or USD 15 billion, in 2022.