In collaboration with the Pantone Colour Institute, Valentino has created an exclusive intense pink colour called Pink PP. The Valentino Pink PP Autumn/Winter collection is a statement of individuality. The single colour is highlighting the bold and progressive approach to fashion of Valentino’s creative director Pierpaolo Piccioli.
From September, Valentino will present the Pink PP collection with a variety of surprise installations and special events, from landmarks and flash shop projections to offline events, with a strong global rollout.
Physical activations will take place in key locations in China, including Aranya in Qinhuangdao. Aranya, a seaside travel destination in Beidaihe New District, is becoming increasingly popular amongst young tourists. Between September 21 and October 31, Valentino Pink PP will debut there with a series of installations and a dedicated pop-up store.
In addition, Valentino will be hosting a music party on 16 September at BELOWGROUND at The Landmark Hong Kong, inviting celebrities, fashionistas, socialites and media to celebrate the official launch of the Pink PP collection.
The façade of the Valentino boutique on rue Saint-Honoré in Paris will be completely “pinked”, pink buses and phone booths will appear on the streets of London and the city’s chic neighbourhoods will be transformed into a pink universe dominated by Pink PP. The windows and interiors of the boutiques will also be dominated by Pink PP, giving customers a real sense of the distinctive materials and fabrics of the Valentino Pink PP collection.
Exclusive parties will also be held to join in the celebrations for the launch of the Valentino Pink PP collection, including special parties at Plastic in Milan, Marquee in Singapore and Beam in Bangkok on the evening of the season’s launch.
In late September, the Pink PP collection will be launched with a pink yacht and a cruise party at the Seoul Wave Art Center, a famous landmark on the Han River. The Pink PP collection will be launched with a pink yacht and a cruise party.