Retail in Asia


OntheList launches Beijing flagship store

The membership-only platform for flash sales, OnTheList, will launch its flagship store in Beijing’s Yintai Center on May 8, marking a significant next step in OntheList’s expansion in mainland China.

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Established in Hong Kong, China, in 2016, OnTheList expanded to Shanghai in April 2020, bringing to market out-of-season inventory and offering members exclusive discounts on luxury goods for a limited time.

Inside OntheList’s Beijing showroom. Source: OntheList

Collaborating with over 500 brands spanning Hong Kong, Singapore, Shanghai, Shenzhen, Chengdu, Malaysia, Australia, South Korea, Dubai, and Thailand, OnTheList has organised nearly 10,000 online and offline flash sales events to date.

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To participate in pop-up events in Beijing, members can register through the Mini Program and enjoy 3 to 4 days of exclusive shopping. Additionally, their member ID grants them access to the online store.

The Beijing opening follows OntheList’s 1,000-square-metre store in Shanghai’s Jing’an District, opened in April 2020.