Matsuya has agreed the acquisition of luxury e-commerce business, Milleporte.
Milleporte is a luxury online store, selling a mix of well-known and up-and-coming brands across multiple categories including fashion, art, beauty, lifestyle and gourmet.
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Milleporte was launched in 2020 by B4F, the operator of Brands for Friends, the flash sale site, with backing from Goldman Sachs and Itochu Shoji.
More than 4.3 million people are reported to have registered as members.
While Matsuya has seen a sharp rebound in sales at its main Ginza store, it has been looking at ways to develop an omnichannel business for some time.
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The acquisition of Milleporte will accelerate this strategy significantly, not least in bringing in much needed experience in e-commerce operations and customers.
(Source: Japan Consuming)