Retail in Asia


Shinsegae Group opens next-generation mall, Starfield Suwon

Korean developer Shinsegae Property is ushering in the era of ‘Starfield 2.0’ with the launch of Starfield Suwon, an expansive new shopping mall spanning over 300,000 square metres.

Placing an emphasis on the MZ generation and their needs, Starfield Suwon is a progression from the family-oriented focus of Starfield malls, according to the developer.

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Opening on January 26, Starfield Suwon is designed with eight floors underground and another eight aboveground, with features that cater to both local residents and the MZ demographic. Starfield Suwon is the fifth Starfield mall, following Goyang, COEX, and Anseong.

Source: Shinsegae Property

Suwon has a concentration of  industrial facilities and universities, as well as millennial families in their 30s and 40s raising children. Starfield Suwon aims to provide a diverse range of tenants and services that cater to these segmented preferences, including lifestyle and sports facilities.

Among the mall’s features are a version of the now-iconic library at Starfield COEX, as well as a unique new cafe that combines Instagram-friendly elements with a dedicated study zone. These spaces are designed to engage younger consumers with a place for studying and for leisure.

The Starfield Library, a beloved landmark at Starfield COEX in Gangnam, will also feature in Starfield Suwon. Source: Shutterstock

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A community-based, hotel-style sports facility, Concorde Fitness Club will provide premium services such as swimming pools, golf amenities, and spa treatments, allowing visitors to indulge in a hotel-like experience at Starfield. Also on offer is a pet park and pet-friendly F&B concept.