Mars Wrigley, a prominent global player in the treats and snacks category, and a division of Mars Incorporated, has announced the appointment of Huyen Bui as general manager for Vietnam.
Huyen, an FMCG veteran with over 22 years of commercial experience within home care, snacks and beverage segments, joined the company in January and now assumes responsibility for overseeing a portfolio of Mars Wrigley’s brands in Vietnam.
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Vietnam holds a significant position as one of the eight strategic key markets in Asia, aligning with the region’s crucial role in driving Mars Wrigley’s global growth objective of doubling its annual revenue to USD36 billion for its snacking division.
As general manager for Vietnam, Huyen will play a vital role in optimising market share, distribution, and profitability in this strategic market for Mars Wrigley Asia. She will also prioritise nurturing local talent and enhancing Mars Wrigley’s brand presence in Vietnam.
“Vietnam is a strategic market for Asia that the talented Mars team have set a strong foundation for, and one that will position us for significant expansion. I look forward to growing the business together with our Associates to ensure our iconic brands inspire and delight more Vietnamese consumers,” said Huyen Bui in a press release.
Reporting directly to Kalpesh Parmar, general manager for Mars Wrigley Asia, Bui also joins the Mars Wrigley Asia Leadership Team, in line with Mars Wrigley’s commitment to promoting gender diversity and representation in its Asia offices.
Parmar commented: “I am delighted to welcome Huyen as our General Manager for Mars Wrigley Vietnam. Huyen’s role is crucial in accelerating our growth agenda for Vietnam, and her appointment reinforces Mars Wrigley’s commitment to strengthen our presence in Vietnam. We believe that the world we want tomorrow starts with how we do business today. Huyen’s strong track record in delivering results and driving growth will help us navigate and succeed in powering our brands with meaningful purpose and ensuring availability across Vietnam’s fast-growing channels.”