Retail in Asia


Lululemon appoints Jonathan Cheung as global creative director

Jonathan Cheung has been appointed as the global creative director of Lululemon, where he will head the company’s global design team based out of Vancouver.

He takes over the position previously held by Phil Dickinson, who tragically passed away in May. Cheung will report directly to Sun Choe, the chief product officer of Lululemon.

SEE ALSO: Lululemon’s Gareth Pope bullish on Asia Pacific as brand readies entry into four new markets

With over 30 years of experience across several countries, including the United States, United Kingdom, Italy, the Netherlands, Germany, and China, Jonathan Cheung brings a wealth of expertise to his role as global creative director at Lululemon.

Prior to his new role, Cheung served as a consultant for renowned brands like Gap, Mattel, Merrell, and Pangaia. He has also provided guidance to various startups at the intersection of material science and technology. Notably, he held the position of senior vice president of design and design innovation at Levi’s.

In his capacity as global creative director, Cheung will play a pivotal role in shaping Lululemon’s overall creative strategy.

Lululemon recently launched its Lunar New Year campaign, ‘Be Spring’, starring Academy Award winning actor Michelle Yeoh. Source: Lululemon

SEE ALSO: Michelle Yeoh fronts Lululemon’s Lunar New Year launch, plus five more campaigns for the Year of the Dragon

Also joining Lululemon’s global design team is JJ Collier, in the newly established role of vice president of design for outerwear. Collier will be reporting to Cheung.

On January 8 Lululemon issued an update on its anticipated financial performance for the fourth quarter of fiscal 2023, forecasting that its net revenue will fall within the range of USD3.170 billion to USD3.190 billion. The updated projection indicates a growth rate of 14 percent to 15 percent compared to the fourth quarter of fiscal 2022.

In Q3 2023 alone, Lululemon opened eight new company-operated stores in Asia-Pacific as part of its wider strategy to expand its revenue from international markets.