Retail in Asia


Lemönplet opens first flagship store in Japan

As part of their Asia expansion plan, the Paris-based fashion brand Lemönplet has opened its first flagship store in Omotesando, Tokyo, known as the fashion capital of Japan. Introduced by a flower gate, the 93 sqm store is surrounded by warm tones and floral patterns. Prior to the opening of the flagship store, Lemönplet also runs various locations in Isetan Mitsukoshi, Hankyu department stores and Takashimaya.

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Lemönplet, launched by Korean-French designer Choyo Joo in 2017, is known for its eco-fur wear, which includes garments, ready-to-wear lines, and accessory collections.

At the flagship store, customers can purchase classics such as shaggy eco-fur jackets and vests, hooded maxi vests with smooth textures, short jackets and other products at prices ranging from USD 96 to USD 746.