Estée Lauder Companies’ La Mer has opened a first-of-its-kind omni-channel retail destination at CDF Haikou International Duty-Free Shopping Mall, in partnership with China Duty Free Group (CDFG).
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Spanning more than 242 square metres, the new flagship store is appointed with marble finishes, gold embellishments, and statement pieces that reflect the prestige skincare brand’s luxurious offerings. In addition to a full display of the brand’s product lines are private VIP lounge and consultation areas designed to enhance the in-store experience for clients.
For the store’s grand opening, La Mer hosted Chinese actress Qin Lan, who appeared in a special livestream event on CDFG Hainan’s social platforms. The livestream drew over 39 million views across Weibo and WeChat.
Said Patrick Bouchard, senior vice president for global travel retail at La Mer: “We are proud to bring that heritage to life in a whole new way with our newest global flagship in Hainan where consumers will be taken on a journey to the heart of luxury skincare.”
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“We are honoured that La Mer has partnered with us to bring such a groundbreaking luxury experience to our customers here in Haikou. With La Mer’s reputation for premium luxury product and high-touch services, we believe our continued partnership will surprise and delight travellers here in Hainan,” added Maggie Wang, deputy general manager of Haikou International Duty Free City.