The third China International Consumer Products Expo (Hainan Expo) gets underway today with the official opening ceremony attended by international and Chinese VIPS.
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The Hainan Expo itself, hosted by Hainan Provincial Bureau of International Economic Development (IEDB) takes place from 11 to 15 April.
The event brings together a huge array of international and local brands across multiple categories, including wines and spirits, beauty, and luxury. The island’s duty free retailers are out in force too, promising some spectacular exhibition stands.
This year’s Hainan Expo covers 100,000 square metres of exhibition space, 80 percent of it dedicated to international products with the balance presented by Chinese companies.
Hainan IEDB said the third Hainan Expo “is conducive to the world sharing the opportunities of the Chinese market and global economic recovery and growth”.
The Bureau said the exhibition will “create opportunities for global enterprises to share the Chinese market and Chinese enterprises to go global”.
New exhibitors this year include the Hugo Boss fashion group and fellow German companies the Volkswagen Group (Lamborghini, Bentley, Porsche, Audi, Ducati, Volkswagen) and Kahl (consumer technology).
They are joined by Singapore Raffles Medical Group and a wide range of beauty, wines and spirits, fashion, food & confectionery, electronics and watches and jewellery houses.
Italy is this year’s Guest of Honour, while other countries including France, Germany, the USA, Japan, South Korea, Spain and Poland are bringing a wide array of exhibitors to the Hainan Expo platform to help develop the Chinese market.
The domestic side of the Expo will be more upscale this year. For the third consecutive year, all China’s provinces, municipalities and autonomous regions will participate. Many local brands across the beauty, fashion watches, food, wine and spirits, jewellery, diamonds and other categories will be on display, helping to position Hainan as a globally fashionable location.
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Emerging consumer categories are also to the fore, including water sports, camping and several others.
(Source: Martin Moodie, The Moodie Davitt Report)