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Vanessa Bruno opens first China store in Shanghai

French luxury fashion brand Vanessa Bruno has opened its first store in Shanghai, marking its physical retail debut in China.

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Located on the city’s West Nanjing Road, opposite the luxury retail park Plaza 66, the new Vanessa Bruno Shanghai store spans 2,700 square feet and resembles a Parisian apartment.

Designed by Belgian architect, Nathalie Deboel, the store interior blends French and Scandinavian aesthetics and will serve as a blueprint for an updated retail concept with larger shop floors, from the current surface average of 1,000 square feet.

Inside, shoppers will find the latest women’s fashion and accessories from the European brand, notably its ‘le cabas’ tote bags and summery dresses.

Source: Vanessa Bruno

Founded in 1996 by namesake designer, Vanessa Bruno, the Parisian label record a 30 percent revenue increase in the 2019 to 2020 fiscal year. In 2022, the brand clocked another 40 percent leap.

In 2022, Vanessa Bruno offloaded a stake in her premium label to Brand Sisters, a company headed by Arié Benayoun, who already owns Zapa and Tara Jarmon.

The other stakes are held by Bruno and her brand’s managing director, Henri Sebaoun.

Vanessa Bruno operates approximately 300 stores globally and 60 points of sale in France.