Retail in Asia


Gucci Beauty and King Power unveil Bangkok pop-up

In collaboration with King Power, Gucci Beauty has announced the opening of a pop-up boutique at King Power Rangnam, a duty-free downtown shop in Phaya Thai, Bangkok, open until December 31, 2023.

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Source: Gucci Beauty

Gucci Beauty kickstarts the holiday season with a fresh installment of #GucciBeautyWishes, transporting visitors to a mesmerising nocturnal garden adorned in various shades of purple, pink, and blue while offering services such as gift-wrapping and engraving.

Source: Gucci Beauty

Upon entering the temporary store, patrons will discover a splendid selection of the brand’s most sought-after fragrances, including Gucci Flora, Gucci Bloom, and Gucci Guilty. At the makeup counter, visitors are invited to explore Gucci Beauty’s makeup products, accompanied by an entertaining augmented reality tool for virtual try-on.

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Also featured is The Alchemist’s Garden assortment of luxurious fragrances and the newest addition, A Floral Verse. At the fragrance bar, customers can delve into the art of layering and create personalised scent combinations using the collection’s eau de parfum, perfumed oils, and waters.