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L’Oréal Paris and King Power team up in Bangkok

L’Oréal Paris Travel Retail Asia Pacific and King Power International Group are celebrating the launch of travel retail-exclusive with an innovative science laboratory-themed animation.

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The animation runs at the King Power Srivaree Complex in Bangkok from 18 March to 31 May, highlighting the science behind a new product, the Revitalift filler eye cream, in a fun and engaging way.

Beakers, test tubes, flasks and bunsen-burners are dotted throughout the space, all dressed in the signature Revitalift purple hue. Source: L’Oréal

The pop-up, conceived as a futuristic science laboratory, displays an impressive array of lab equipment including flasks, test tubes, beakers and other apparatus. The animation features a purple colour palette, reflecting the same hue as the product.

At the L’Oréal Paris laboratory, travellers are greeted by a life-sized Filler Eye Cream for Face replica bottle. Surrounded by scientific apparatus,  the mirror serves as a perfect photo opportunity for travellers.

Shoppers can also play an interactive mobile game where they must capture ProXylane elements to learn about the product’s skin-enhancing benefits. Travellers receive an exclusive L’Oréal Paris gift bag as a prize for participation.

A product discovery table encourages consumers to experience the product and other popular travel retail-exclusive lines.

“We are thrilled to bring our exclusive travel retail Jumbo bestsellers to Thailand whilst offering our shoppers an engaging and seamless retail experience,” commented L’Oréal Paris Travel Retail Asia Pacific general manager Arnaud Darde.

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“This pop-up takeover reinforces our commitment to deliver superior and effective skincare that is scientifically backed while being accessible to all. We are excited to be a part of Thailand’s comeback story with King Power as historical preferred partner and look forward to continuing supporting and inspiring our customers in the region.”