Retail in Asia


COS opens first Taiwan store

COS is expanding its store network into Taiwan with the opening of its first brick-and-mortar store at the Taipei 101 Shopping Center. The store’s exterior is decorated in a forest green colour, while its interior sports warm neutrals creating a soothing atmosphere.

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To compliment the neutral colour palette, the store interior has a minimalist design with organic textures and recycled materials, including bamboo furniture, slate-shaped cashier counters, stone magnetic floors, and aluminium display shelves. Additionally, across the store’s table surfaces are made with Richlite material, which is composed of recycled paper and phenolic resin.

Source: COS

“Opening a store in Taipei is an exciting step,” said Petra Lerch, MD of COS Asia Pacific. “We have been planning to enter this market for some time, and launching this new brick-and-mortar store is like the first place to connect with local customers.”

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In 2012, Hong Kong was the first Asian market for the H&M Group-owned fashion label to enter. Throughout the continent, COS has gradually expanded its presence, launching in China, Japan, South Korea, and Malaysia. Last year, the brand opened its first store in the Philippines. Currently, COS operates more than 280 physical stores worldwide.