In September, Cartier unveiled its new installation ‘Into The Wild’, inspired by the brand’s beloved emblem – the Panthère. Jeanne Toussaint, whom Louis Cartier affectionately nicknamed “La Panthère”, created the first three-dimensional version of the feline in 1935, which established the signature style of Cartier jewellery. Throughout generations, the logo of Cartier has become an iconic symbol. As a tribute to the brand’s respected relationship with Malaysia, the Cartier Panthere was sent from Paris to be displayed in the country’s capital, Kuala Lumpur.
The first public exhibition of the Cartier Panthère collection in Kuala Lumpur was marked with a celebration and illumination show. Malaysia’s most iconic landmark, the Petronas Towers, were fully illuminated in red at sundown preceding a 10-minute light and drone show of over 300 drones. 300 guests were said to have attended the celebration.
The collection’s exhibition will take place inside Sentul Depot between September 4th and 18th 2022 featuring La Panthère bracelets, timepieces, bags, perfumes, and home decor items.
This installation is particularly special as it celebrates both the brand’s world-famous panther logo and its history. Details of Cartier’s history and the jewellery-making process are presented in eight rooms for visitors to engage and learn from. Included in the exhibition is a room dedicated to Cartier’s first female creative director, Jeanne Toussaint, who is credited for designing the iconic panther symbol.