Retail in Asia


Aesop reveals new Hollywood Road oasis in Hong Kong

Aesop has unveiled its latest brick-and-mortar store in Hong Kong, located along Hollywood Road, a few buildings down from a previous store location.

As in all Aesop boutiques, the store’s design harmoniously blends tradition and modernity. The brand’s in-house architects aimed to incorporate the vibrant energy of the metropolis with the tranquility of nature, resulting in an interplay of materials, light, and textures.

SEE ALSO: Aesop unveils new store in Macau’s DFS Four Seasons

Source: Aesop

New to the boutique are two private suites, where customers can immerse themselves in Aesop’s skincare products through facial treatments.

Source: Aesop

A distinctive feature of the store is its custom white tiles, paying homage to Hong Kong’s tile tradition while exhibiting a graphic grid pattern. Suspended brass structures are juxtaposed against the tiles, drawing inspiration from the local construction method of bamboo scaffolding.

Source: Aesop

At the centre of the store, communal basins invite visitors to discover Aesop’s  range of formulations for the skin, hair, body, and home.

SEE ALSO: Parisian fragrance house Ex Nihilo opens first Hong Kong flagship store

For those seeking more privacy, individual basins discreetly tucked to the side offer one-on-one consultations for personalised recommendations. A spacious corner seat offers customers a place to rest and await facial appointments.

The Australian brand was recently acquired by beauty powerhouse L’Oréal in a USD2.5 billion deal, transferring ownership from Brazilian cosmetics group Natura & Co.