Aesop has unveiled its latest brick-and-mortar store in Hong Kong, located along Hollywood Road, a few buildings down from a previous store location.
As in all Aesop boutiques, the store’s design harmoniously blends tradition and modernity. The brand’s in-house architects aimed to incorporate the vibrant energy of the metropolis with the tranquility of nature, resulting in an interplay of materials, light, and textures.
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New to the boutique are two private suites, where customers can immerse themselves in Aesop’s skincare products through facial treatments.
A distinctive feature of the store is its custom white tiles, paying homage to Hong Kong’s tile tradition while exhibiting a graphic grid pattern. Suspended brass structures are juxtaposed against the tiles, drawing inspiration from the local construction method of bamboo scaffolding.
At the centre of the store, communal basins invite visitors to discover Aesop’s range of formulations for the skin, hair, body, and home.
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For those seeking more privacy, individual basins discreetly tucked to the side offer one-on-one consultations for personalised recommendations. A spacious corner seat offers customers a place to rest and await facial appointments.
The Australian brand was recently acquired by beauty powerhouse L’Oréal in a USD2.5 billion deal, transferring ownership from Brazilian cosmetics group Natura & Co.