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Eward Razek , Victoria’s Secret’s chief marketing officer, resigns

Victoria's Secret

Victoria’s Secret owner L Brands is about to lose its chief marketing officer Edward Razek, who has pushed the retailer’s sexy image as long as he has been there since the early 1980s.

SEE ALSO : Victoria’s Secret hires first transgender model

L Brands CEO Les Wexner said in an internal memo circulated to staff, which was obtained by CNBC, that Razek told him a few weeks ago he wanted to resign in August.

Ed Wolf, SVP of brand and creative at L Brands, is set to serve as interim head of brand and creative, reporting to Wexner, the memo said.

Bob Campbell, VP of creative at Victoria’s Secret, is set to serve as interim head of creative at Victoria’s Secret, “while we review how to transition Ed’s work,” Wexner said.

The memo also included commentary from Razek, who wrote: “With the exception of Les, I have been with L Brands longer than anyone. … But all good things must and do, inevitably, come to an end.”

An L Brands spokesperson declined to comment beyond the memo.

Edward Razek
Source: Shutterstock

Razek’s departure comes as Victoria’s Secret has been losing market share and facing backlash as more women steer clear of its over-the-top lingerie and marketing around sexiness, using models with unattainable figures to sell the bras and underwear.

Meantime, ratings have been falling off for its annual fashion show, which it would not be broadcasting anymore on network television.

Razek caused more uproar on social media last year when he said in an interview with Vogue that the Victoria’s Secret fashion show should not include transgender models — because the event is supposed to be “a fantasy.” He later apologized.

Victoria’s Secret just recently brought in its first openly transgender model. Brazilian model Valentina Sampaio posted on her Instagram account last week a photo of herself backstage at a Victoria’s Secret photo shoot.

Furthermore, CEO Wexner has been scrutinized recently for his reported ties to accused child sex trafficker Jeffrey Epstein, who has been said to exploit underage girls.

L Brands has since hired outside counsel to review the company’s relationship with Epstein. It has said it does not believe Epstein “was ever employed by nor served as an authorized representative of the company.”

SEE ALSO : L Brands bests estimates despite Victoria’s Secret first-quarter sales decline

L Brands shares are down about 27% from a year ago.

(Source: CNBC)