Creative and digital agency Branding Records has acquired majority stake of Digital To Asia, a Milan-based boutique digital marketing agency which specialises in marketing projects targeting Chinese c…
.
Your one-stop source for retail intelligence in Asia
Long live the bubble tea trend! EXCLUSIVE INTERVIEW with Chatime Group CMO
At a time when the cost of shipping tea and other ingredients globally and from Taiwan has risen by up to five times, the bubble tea market acrossthe globe is growing rapidly, as markets such as Austr…
Is sustainability the new sexy? EXCLUSIVE INTERVIEW with founder of Single Use Ain’t Sexy
Don’t judge a brand by its name, Single Use Ain’t Sexy (SUAS) isn’t just another gimmicky brand that comes with no substance. On the contrary, the 2-year-old brand has been coined by The Age/Sydney Mo…
What are the key ingredients of branding which bring success in China?
Rather than just learning from mistakes, we would like here to focus on a few successes and zero in on a precise aspect which helps some brand succeed, namely the branding itself.…
China’s Aomaijia launches Sydney Office
One of China’s fastest-growing e-commerce platforms Aomaijia launched an Australian sourcing office in Sydney.…
Woods Bagot appoints the Global Retail Sector Leader
He spent the last ten years in Paris and Hong Kong leading a team that transformed LVMH Group’s Duty Free Stores (DFS) and downtown T Gallerias into profitable and upscale shopping destinations.…
Indonesian influencer e-commerce start-up Raena raises $1.82mn in funds
Indonesian start-up Raena has inked $1.82 million in seed funding, as the social media influencer and e-commerce platform looks to grow within Southeast Asia and beyond.…
Eward Razek , Victoria’s Secret’s chief marketing officer, resigns
Victoria’s Secret owner L Brands is about to lose its chief marketing officer Edward Razek, who has pushed the retailer’s sexy image as long as he has been there since the early 1980s.…
Branded pop-ups liven up retail scene
Branded pop-up stores play an increasingly important role in South Korea’s retail scene as a source of creativity, innovation and a brand new consumer experience.…
Why has Zara changed its logo?
Its previously spread-out letters are now overlapping, featuring the four-letter brand in a more tightly keened design.…