Creative and digital agency Branding Records has acquired majority stake of Digital To Asia, a Milan-based boutique digital marketing agency which specialises in marketing projects targeting Chinese c…
Creative and digital agency Branding Records has acquired majority stake of Digital To Asia, a Milan-based boutique digital marketing agency which specialises in marketing projects targeting Chinese c…
At a time when the cost of shipping tea and other ingredients globally and from Taiwan has risen by up to five times, the bubble tea market acrossthe globe is growing rapidly, as markets such as Austr…
Don’t judge a brand by its name, Single Use Ain’t Sexy (SUAS) isn’t just another gimmicky brand that comes with no substance. On the contrary, the 2-year-old brand has been coined by The Age/Sydney Mo…
Rather than just learning from mistakes, we would like here to focus on a few successes and zero in on a precise aspect which helps some brand succeed, namely the branding itself.…
One of China’s fastest-growing e-commerce platforms Aomaijia launched an Australian sourcing office in Sydney.…
He spent the last ten years in Paris and Hong Kong leading a team that transformed LVMH Group’s Duty Free Stores (DFS) and downtown T Gallerias into profitable and upscale shopping destinations.…
Indonesian start-up Raena has inked $1.82 million in seed funding, as the social media influencer and e-commerce platform looks to grow within Southeast Asia and beyond.…
Victoria’s Secret owner L Brands is about to lose its chief marketing officer Edward Razek, who has pushed the retailer’s sexy image as long as he has been there since the early 1980s.…
Branded pop-up stores play an increasingly important role in South Korea’s retail scene as a source of creativity, innovation and a brand new consumer experience.…
Its previously spread-out letters are now overlapping, featuring the four-letter brand in a more tightly keened design.…