Rather than just learning from mistakes, we would like here to focus on a few successes and zero in on a precise aspect which helps some brand succeed, namely the branding itself.…
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China’s Aomaijia launches Sydney Office
One of China’s fastest-growing e-commerce platforms Aomaijia launched an Australian sourcing office in Sydney.…
Woods Bagot appoints the Global Retail Sector Leader
He spent the last ten years in Paris and Hong Kong leading a team that transformed LVMH Group’s Duty Free Stores (DFS) and downtown T Gallerias into profitable and upscale shopping destinations.…
Indonesian influencer e-commerce start-up Raena raises $1.82mn in funds
Indonesian start-up Raena has inked $1.82 million in seed funding, as the social media influencer and e-commerce platform looks to grow within Southeast Asia and beyond.…
Eward Razek , Victoria’s Secret’s chief marketing officer, resigns
Victoria’s Secret owner L Brands is about to lose its chief marketing officer Edward Razek, who has pushed the retailer’s sexy image as long as he has been there since the early 1980s.…
Branded pop-ups liven up retail scene
Branded pop-up stores play an increasingly important role in South Korea’s retail scene as a source of creativity, innovation and a brand new consumer experience.…
Why has Zara changed its logo?
Its previously spread-out letters are now overlapping, featuring the four-letter brand in a more tightly keened design.…
Zara Home merges with Zara brand
Inditex Group confirmed that it plans to progressively merge its Zara Home category into Zara during 2019, motivated by the brands’ “increasing synergies.”…
Lazada announces “Super eBusinesses” to win market share
Lazada’s “super-solutions” will fuel brands and sellers of all sizes to win bigger market share.…
Retail in Asia partners with MarketingPulse once again
Retail in Asia’s readers can enjoy 40% Off Special Discount with Promo Code MPR07B4P…