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DFS debuts ‘House of Jewels’ in Macau

Luxury travel retail owner DFS Group unveiled this month its first-ever ‘House of Jewels’ retail concept at the T Galleria by DFS, Macau, the Shoppes at Four Seasons.

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Spanning over 2,500 square feet, the retail opening marks the debut of an all-new concept store which invites customers to discover a curated selection of some of the most prestige European jewellers in Macau, according to a press release.

The semi-open space features blush tones and sleek lines, and plays hosts to nine new jewelry brands, seven of which are exclusive to DFS in Macau: Damiani, Dinh Van, Fred, Garrard, Ginette NY, Persée Paris, RedLine, Stephen Webster and Vanrycke. Inside, shoppers will also find an ‘Experience Bar’ and a VIP room to elevate their browsing experience.

“The unveiling of the House of Jewels marks the beginning of a new era – where we honor the desires of our discerning clients by providing a memorable experience that is highly curated and immersive and showcases exclusive offerings,” said Johan Pretorius, managing director Macau, DFS Group.

“This, married with our personalized customer service approach, showcases our readiness as a luxury retailer to welcome a new wave of modern globetrotters to be delighted at our stores.”

Officially opening on May 5, the retail concept kicked off with activations designed to entice guests to place a finishing touch on their purchases, in addition to customised gift wrapping.

“Through decades of history cultivated alongside some of the world’s most coveted luxury watches and jewelry brands, DFS has long been lauded for its unparalleled line-up and authority in both categories,” said Charles-Henry Chenard, senior vice president watches and jewelry, DFS Group.

“We have evolved alongside our seasoned shoppers – as well as their next generation of tastemakers – and have answered their needs by developing concepts such as House of Jewels which features a curated selection of fine jewelry, from precious color stones and diamond engagement rings to collectible pieces. We look forward to welcoming clients to this exclusive new selection and bespoke experience.”