Chinese omnichannel beauty brand operators GED and Able View have merged to create an omnichannel cross-border and domestic luxury beauty distributor in the Chinese market.
SEE ALSO : Omnichannel retail in 2022: AI and Hyper-Personalisation will become table stakes
The merger will strengthen and grow their collective luxury science-led, ingredient-driven skincare offering, enhance omnichannel digital and physical sales and marketing capabilities to grow domestic sales, and elevate consumer-driven digital marketing for the discerning, science-led Gen Z and millennial skincare consumer by leveraging their extensive reach and marketing prowess.
“By joining forces we can extend our reach to over 750,000 Gen Z and millennial luxury beauty shoppers. We are uniquely positioned to take advantage of our deep knowledge of evolving consumer preferences to accelerate unparalleled growth opportunities for our brand partners,” said Jean-Philippe Benoist, CEO of GED.
“Together we bring decades of premium omnichannel brand building experience across domestic and cross border channels and platforms. We are fortunate to work with leading global luxury beauty brands and, looking ahead, are excited about creating market leadership for our brand partners by leveraging the continued double-digit growth of China’s domestic luxury beauty market,” said Steven Zhu, CEO of Able View.
SEE ALSO : Learn more about the latest omnichannel and social strategies at eTailingPulse 2022
Their combined reach consists of 750 million consumers across 15+ online channels, 12+ flagship stores, 500+ offline channels, 400+ media partners, 60 thousands KOLs and KOCs, and 100 brand and social media managers.