Retail in Asia


CHARLES & KEITH launches cryptocurrency payment mode

Footwear and accessories brand CHARLES & KEITH announced on 25th March that it launched cryptocurrency as a payment mode on its e-commerce site. The brand is diving deeper into the Metaverse after it took part in the first-ever Metaverse Fashion Week (MVFW) hosted on Decentraland from 24th – 27th March 2022.

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CHARLES & KEITH is embracing the new digital era with the launch of cryptocurrency as a transaction mode on its e-commerce platform. This new service caters to CHARLESKEITH.COM customers that own cryptocurrency and are seeking additional channels where they can purchase goods and services using their investments. Customers with existing wallets simply have to scan a QR code at checkout to make payment with their cryptocurrency.

The brand has partnered with TripleA, a crypto payments platform licensed by the Monetary Authority of Singapore and registered with FinCEN, to explore using crypto as an everyday payment mechanism. Accepted coins include popular digital currencies Bitcoin, Ethereum and Tether USDT.

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This initiative marks the brand’s first entry into digital currencies and will be rolled out in Singapore, United States, Australia, Canada, Malaysia, UK and the EU during the initial launch phase in the first half of 2022.