Chanel has announced China as the next destination for its upcoming Métiers d’Art collection, as the French luxury maison homes in on the Asian luxury market.
SEE ALSO: Chanel creative director Virginie Viard departs
The Parisian fashion marque said it will unveil its Métiers d’Art 2024/25 collection at a fashion show to be held on Tuesday, December 3, in Hangzhou, mainland China, according to a press release.
Located 200 kilometres south of Shanghai, Hangzhou is a major economic and e-commerce hub in China. The show’s Hangzhou location choice reflects Chanel’s commitment to China, despite a slowdown in luxury spending in the region.
Chanel last presented the Métiers d’Art line in China in 2009 with a collection designed by Karl Lagerfeld showcased in Shanghai. Last year, it staged a repeat cruise show in Shenzhen, marking its first major event in mainland China since before the pandemic.
Launched in 2002, the Métiers d’Art collection is a concept unique to Chanel, and honours the skills of the artisans of the Maisons d’Art each year. Since 2021, it has been housed at 19M, Chanel’s creation and transmission centre for Métiers d’Art in Paris.
Last month, Chanel announced that Virginie Viard has stepped down from her role as creative director. Her successor is yet to be announced, and it unclear who will design the upcoming Métiers d’Art collection.
The latest show news comes after Chanel confirmed earlier this year plans to stage a repeat showing of its cruise 2025 collection in Hong Kong on November 5. The event signifies the city’s return to the global stage and solidifies the historic ties between Chanel and Hong Kong, as well as celebrating the vibrant and modern culture of the city.
In 2023, Chanel reported a 16 percent increase in sales to USD 19.7 billion, with double-digit growth across all categories.
The Asia-Pacific region, which represents more than half of total revenue, led the growth, where Chanel clocked double-digit percentage growth, as well as in Europe, offsetting a sharp slowdown in the United States for the 12 months.