CALECIM® Cosmeceuticals (CALECIM®), a subsidiary of Singapore-based biotech company CellResearch Corporation, has appointed Cooper McGuire as its new Chief Operating Officer. McGuire was the former COO at Zalora and Skin Inc. McGuire will lead the company’s transition from a doctor-centric model to a direct-to-consumer model, allowing it to participate in the rising global cosmeceuticals market.
SEE ALSO : The Estée Lauder Companies appoints new Senior Vice President Travel Retail Asia Pacific
McGuire will also oversee the company’s online expansion, focusing on important growth markets such as the United States, Europe, and China. McGuire will also be in charge of streamlining and optimizing the logistics and fulfillment processes at CALECIM®. He will report to Gavin Tan, CALECIMChief ®’s Executive Officer.
“CALECIM® has all the makings of a market leader in the skincare space: an early loyal customer base, a committed and intelligent team, and most importantly real, clinically validated results in an industry that often relies on marketing more than science. I’m excited to bring my experience scaling early-stage consumer businesses through digital transformation to CALECIM® to see how far we can grow together,” said McGuire on his recent appointment.
McGuire previously spearheaded the company’s digital transformation and e-commerce expansion as COO and CFO of Skin Inc, a personalized skincare firm. McGuire previously served as COO of Ensogo Group, a publicly traded online marketplace with operations in Hong Kong, Singapore, Malaysia, Thailand, the Philippines, and Indonesia, where he was in charge of the company’s restructuring efforts. McGuire grew ZALORA Network into Asia Pacific’s largest group of online fashion destinations as co-founder and CFO before joining Ensogo, having responsibility for fundamental infrastructure comprising corporate finance, finance and accounting, business intelligence, legal, and human resources.
SEE ALSO : Mastercard appoints new Senior Vice President, Head of Marketing and Communications in APAC
Gavin Tan, Chief Executive Officer of CALECIM® commented on the appointment, “We are thrilled to welcome Cooper on our quest to turn CALECIM® into the market leader in anti-aging stem cell cosmeceuticals. Cooper’s experience perfectly matches our needs at the right time — he has an excellent track record in the digital transformation and aggressive scaling of consumer brands and we are looking forward to his guidance as we continue this exciting journey.”