Retail in Asia

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Hypebeast launches HYPB/FRGMT collection

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Hypebeast announced the launch of the HYPB/FRGMT collection, a highly curated selection of stationeries and everyday essentials, in collaboration with fragment design.

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With hopes to reach every aspect of daily lives and routines, Hypebeast joins hands with fragment design to create a series of office essentials, home accessories, and apparel that highlight sleek and function-oriented design.

Through this collection, Hypebeast and fragment design wish to share their lifestyles with like-minded individuals who appreciate and relate to creative culture, and present items that most represent and complement their day-to-day habits and activities.

The first series of the collection dropped on 1st December, with key selections including the NANGA SLEEPING BAG, RAMIDUS TOTE BAG, iPhone cases and all apparel, while the second series, featuring THOR containers, FIREKING MUG and assorted stationery, will be unveiled in mid-December.

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The HYPB/FRGMT collection will also be presented at its very own pop-up store at BELOWGROUND LANDMARK, Hong Kong, to offer a warehouse shopping experience.