Retail in Asia


A wrap up of Luxury Symposium 2022: All eyes on China

On 22nd February 2022, the French Chamber in Hong Kong held the 6th edition of its Luxury Symposium in a fully virtual format, welcoming 550 viewers and 20+ expert speakers.

This year’s topic, ‘All eyes on China’, saw a diverse range of keynote talks, fireside chats, and panel discussions tackle the most pressing questions facing luxury brands in China today with speakers tuning in from Hong Kong, Europe, and the French Chamber’s live studio in Shanghai.

Under the guidance of the Chamber’s Luxury & Retail Committee, this high-level programme kicked off with a detailed snapshot of where China stands today, where panelists examined the latest government policies such as ‘common prosperity’ as well as the nuances of understanding Chinese femininity in today’s luxury market. The discussion moved to the opportunities and challenges facing brands including the battle for talent and the common mistakes made by luxury brands.

In the final section, speakers evaluated the impact of the sustainability revolution, the emergence of Chinese brands, and what to expect from the metaverse in China.

Key takeaways from the event:
  • The middle class continues to drive China’s luxury spending boom – but also China’s youth, who tend to be increasingly nationalistic
  • ‘Common prosperity’ means better balance in the economy, doesn’t mean the end of luxury spending
  • Travel will return at some point, but the opportunities of domestic spending are here to stay
  • As a brand, telling a story and articulating your history is still crucial
  • To avoid the next big ‘faux pas’, brands must trust the input of locally-based teams
  • Brands will need a very specific metaverse strategy for China, different to the rest of the world

Replays will be made available to all attendees directly, while the full replay of the conference will be available to purchase for HKD 840 for anyone who did not register for the event. Get your replay now!