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YellowKorner opens flagship at Hong Kong’s K11 MUSEA

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YellowKorner is an art photography label worldwide with more than 100 retail galleries across 25 countries. The brand stands for an accessible art gallery for the new generation of collectors.

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After its successful establishment in Hong Kong with its Hollywood’s, Landmark Prince’s and Stanley’s galleries, the brand has selected K11 MUSEA as their 1st Kowloon side location and 4th in Hong Kong. Art being at the core of the K11 brand values, this partnership will reinforce their common mission of making art accessible to everyone.

With its unique black interior and merchandising, YellowKorner K11 Musea breaks with the codes of the traditional white cube art gallery. Doors are widely open, pop music on and affordable price tags obviously displayed.

Each month, visitors will be able to discover their new artists on display through pop-up exhibitions or by simply browsing their permanent collection of limited edition art photographs.

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Source: YellowKorner

Art de Vivre Group, which distributes the brand in Greater China, has also announced the opening of the 3rd YellowKorner gallery in Beijing last month as well as their ambition to open 20 more galleries by 2023 in China and Taiwan.

Their 1st gallery in Shanghai and Taipei will open in Q1 2020, followed by Chengdu and Guangzhou. YellowKorner is also working on its launch on China online marketplaces to be available for as many collectors as possible.

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Art de Vivre Group, which also distributes the brand Carré d’artistes (40 galleries across 12 countries) in Hong Kong, will pursue its ambition to lead the distribution of lifestyle and art brands in the region.