Retail in Asia


Watsons partners with Amazon Singapore to launch a dedicated storefront

Watsons, Singapore’s health and beauty retailer, announced its partnership with Amazon Singapore on 11th January, to launch a dedicated storefront on the e-commerce marketplace.

SEE ALSO : Watsons launches start-up incubator in China

Committed to ‘bring more to customers’ lives’, Watsons offers more accessibility to its range of beauty, health and personal care products to its online customers via the new partnership. Brands such as Aveeno, Bioré, Cetaphil, Bifesta, Wavertree & London, L’Oréal Paris, Oral-B, and brands exclusive to Watsons, including Dr Bronner’s, Anessa, Heroine Make, Tsubaki, ZA, as well as other items from Watsons’ house brands, ranging from facial care to health supplements can be found in its storefront on Amazon Singapore. In celebration of the launch, Watsons runs exclusion promotions and deals until February. Watsons is also offering a two-hour delivery option for customers shopping on Amazon Singapore.

“We are excited to be the very first exclusive health and beauty retailer in Singapore to join Amazon with a dedicated storefront that offers a wide selection of products to Prime members at great prices. Customers who require faster or urgent delivery of items to their doorstep can now take advantage of the free, two-hour express delivery that Amazon offers. This is in line with our proactive customer-centric and Offline+Online (O+O) strategies to offer our customers more convenient options to shop seamlessly, whenever and wherever, be it on or partner sites, like Amazon,” said Ms Irene Lau, Managing Director of Watsons Singapore.

“We are thrilled to work with Watsons on this launch, bringing Prime members an even wider selection of daily essentials on Amazon,” said Henry Low, Amazon Singapore’s Country Manager. “Amazon is obsessed over the things we believe customers will care about like low prices, vast selection and fast delivery, so this new partnership is the perfect next step to improve our offerings in Singapore.”

In its on-going commitment to provide customers with more convenience and ease of shopping, Watsons has also recently rolled out these new customer-centric initiatives including a three-hour delivery for a nominal fee via its online store. In addition to the existing range of payment methods that Watsons accepts, such as WeChat Pay, AliPay, Dash, as well as a host of credit/debit cards and American Express, customers at all Watsons stores can now also pay for their purchases via GrabPay digital wallet.


Managing Director of Watsons Singapore, Ms Irene Lau, said, “We seek to empower our customers with the flexibility to choose their preferred payment method when shopping at Watsons. With the introduction of GrabPay at our stores, our customers have yet another efficient and secure cashless payment option which gives them added seamless convenience and peace of mind.”